Do you believe that dolphins and whales should swim free?
Operation 404 was a campaign, focused on the captive industry for dolphins and whales. This campaign was designed to focus on the dolphinariums that force the animals to perform tricks and shows for food, the dolphins living in small tanks or even swimming pools, and the whales and dolphins captured from the wild, purely for entertainment.
'404 Not Found' and 404 (pronounced "four oh four") error message is a Hypertext Transfer Protocol (HTTP) standard response code, in computer network communications, to indicate that the server could not find what was requested. '404 - Dolphinarium Not Found' is our play on this common error message - especially significant given that the captive dolphin entertainment industry is so heavily reliant on the internet to advertise and sell tickets.
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